Brand split is a concept implemented by WWE in which the company is divided into two separate rosters, each with its own set of performers and storylines.
The first brand split happened in 2002, where WWE divided their roster into two main brands, Raw and SmackDown. The brand split was created to create new matches, storylines and wrestlers.
During the brand split, Raw and SmackDown would have exclusive wrestlers who only appeared on their respective brands. In addition to their exclusive rosters, each brand had their own championship titles such as the WWE Championship, World Heavyweight Championship, Intercontinental Championship, and Tag Team Championship.
In 2011, WWE ended the brand split, and all wrestlers were free to appear on any show in the company. However, the brand split returned in 2016, where Raw and SmackDown once again had separate rosters.
The brand split allows WWE to have two distinct shows with different storylines and performers that create additional excitement for fans. Additionally, it provides opportunities for new talent to showcase their skills and get more airtime.
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